The Designer Who Lifts
(Weights and User Experiences :p)
The Designer Who Lifts
(Weights and User Experiences :p)
Hi, I’m Vishwajeet.
A Sr. Product Designer at PhonePe, designing experiences used by millions across India. I specialize in simplifying complex flows, shaping growth products, and crafting journeys that feel effortless.
But design, for me, was never just a career choice.
Growing up, I was always drawn to building things. Sketching ideas, breaking them apart, and putting them back together in better ways. That curiosity eventually evolved into designing digital products that solve real problems at scale.
Hi, I’m Vishwajeet.
A Sr. Product Designer at PhonePe, designing experiences used by millions across India. I specialize in simplifying complex flows, shaping growth products, and crafting journeys that feel effortless.
But design, for me, was never just a career choice.
Growing up, I was always drawn to building things. Sketching ideas, breaking them apart, and putting them back together in better ways. That curiosity eventually evolved into designing digital products that solve real problems at scale.
Today, I work on growth-facing experiences including rewards, referrals, ads platforms, and vendor ecosystems. I enjoy the challenge of balancing business impact with user empathy, turning messy problem spaces into intuitive products.
When I’m not designing, you’ll probably find me under a barbell.
Fitness taught me discipline, patience, and consistency. The same traits shape how I approach design: show up every day, improve by 1%, and play the long game.
Today, I work on growth-facing experiences including rewards, referrals, ads platforms, and vendor ecosystems. I enjoy the challenge of balancing business impact with user empathy, turning messy problem spaces into intuitive products.
When I’m not designing, you’ll probably find me under a barbell.
Fitness taught me discipline, patience, and consistency. The same traits shape how I approach design: show up every day, improve by 1%, and play the long game.
I’m also someone who feels most alive on the open road. Ever since I bought my adventure bike, a dream I carried since 2016, riding through the mountains has become my reset button. Ladakh was not just a trip, it was a life-changing experience. Standing at Umling La, the highest motorable pass in the world, reminded me why chasing uncomfortable goals matters.
Back in Bangalore, I’m usually riding around the city hunting for great food, filming moments from my travels, lifting heavy, or thinking about the next escape into the mountains.
I’m also someone who feels most alive on the open road. Ever since I bought my adventure bike, a dream I carried since 2016, riding through the mountains has become my reset button. Ladakh was not just a trip, it was a life-changing experience. Standing at Umling La, the highest motorable pass in the world, reminded me why chasing uncomfortable goals matters.
Back in Bangalore, I’m usually riding around the city hunting for great food, filming moments from my travels, lifting heavy, or thinking about the next escape into the mountains.
At my core, I’m someone who loves building.
At my core, I’m someone
who loves building.
Whether it’s stronger muscles, better products, or a more intentional life.
Whether it’s stronger muscles, better products, or a more intentional life.
Experience
Experience
PhonePe
PhonePe
Jan 2025 - Present • Sr. Product Designer
Jan 2025 - Present • Sr. Product Designer
Currently working on super cool stuff like P2P payments, Refer & Earn, Split Expense, Credit Card Destination, Nearby Payments, and FD-backed Credit Card experiences.
Currently working on super cool stuff like P2P payments, Refer & Earn, Split Expense, Credit Card Destination, Nearby Payments, and FD-backed Credit Card experiences.
Apr 2022 - Dec 2024 • Product Designer
Apr 2022 - Dec 2024 • Product Designer
Designed Growth-facing features like Earn, Rewards, and Vendor Payments, optimizing for user engagement and revenue impact.
Led the Rewards Self-Serve Platform design for advertisers, allowing end-to-end campaign management and A/B testing.
Enhanced Deals & Rewards by redesigning cards and saved offer flows, improving visibility and conversion rates.
Spearheaded the PhonePe 3.0 Visual Refresh, aligning products like Mutual Funds, Refer & Earn, and Inbox with the new design language.
Designed International Roaming flows to improve the discovery and adoption of travel plans.
Designed Growth-facing features like Earn, Rewards, and Vendor Payments, optimizing for user engagement and revenue impact.
Led the Rewards Self-Serve Platform design for advertisers, allowing end-to-end campaign management and A/B testing.
Enhanced Deals & Rewards by redesigning cards and saved offer flows, improving visibility and conversion rates.
Spearheaded the PhonePe 3.0 Visual Refresh, aligning products like Mutual Funds, Refer & Earn, and Inbox with the new design language.
Designed International Roaming flows to improve the discovery and adoption of travel plans.
GigIndia
GigIndia
Aug 2020 - Mar 2022 • Product Designer
Aug 2020 - Mar 2022 • Product Designer
Sole designer handling all user-facing and internal tools; collaborated closely with CXOs, Marketing, and Devs.
Created SaaS dashboards, redesigned the company website, and handled full-stack product design.
Worked on rebranding efforts and built client-specific designs for partners like Amazon and Infosys.
Sole designer handling all user-facing and internal tools; collaborated closely with CXOs, Marketing, and Devs.
Created SaaS dashboards, redesigned the company website, and handled full-stack product design.
Worked on rebranding efforts and built client-specific designs for partners like Amazon and Infosys.
Studium Tech Pvt Ltd
Studium Tech Pvt Ltd
May 2020 - Jul 2020 • Internship
May 2020 - Jul 2020 • Internship
Designed intuitive interfaces for the student-facing app within the Studium SaaS platform.
Focused on simplifying educational workflows and visual hierarchy for clarity.
Designed intuitive interfaces for the student-facing app within the Studium SaaS platform.
Focused on simplifying educational workflows and visual hierarchy for clarity.
Education
Education
Vishwakarma Institute of Information Technology, Pune
Vishwakarma Institute of Information Technology, Pune
2016 - 2020 • Bachelor of Engineering (Computer)
2016 - 2020 • Bachelor of Engineering (Computer)
Sanjay Ghodawat Junior College, Atigre
Sanjay Ghodawat Junior College, Atigre
2014 - 2016 • Higher Secondary
2014 - 2016 • Higher Secondary
